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Thursday, May 6, 2010

Is AD *ucking lie?




Jeski social campaign organisation has a critical point of view at commerce advertising and if you visit their web site, you can find out this sentence "AD is a *ucking lie" with short essay.

They argue that advertising companies compete each other to be a greatest liar. Moreover, they make sarcastic remarks on advertising industry's ceremony of awarding prizes as nominating the best liar. Also they noted that advertisers spend most of their time to think how to manipulate people to spend more money, then their clients also could spend more money to buy ads from them.

The reason why they are criticising advertising industry is that, ads encourage people to consume continually even though products are unnecessary for them, for example, ads persuade people that if you buy luxury goods such as a big house and car, you'll be 'somebody'.

Does it seem to be too much or harsh?

At the end of the essay, they say "Advertisers are the smartest of all stupid people" and it implies that advertisers are clever and always thinking about to make clever ads but without knowing and thinking about what they are doing and working for; blinded by the greed that they become unaware of circumstances.

Of course, we could think that the points made by Jetski are unreliable and 'idealists' due to the fact that they are young and do not have enough experiences in business. However they actually worked in advertising companies in the heart of NY so this reflection actually comes from their life-experience. Well, this is the irony of it. They are committed to do what is a '*ucking lie'

So, Jeski with their innovative thinkers, has established a 'Jeski Social Campaign Organization'
to advertise products honestly by positioning the consumers to perceive with objectivity in the world of loaded facades.

So what do you reckon? Is AD a *ucking lie or not?


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