"The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions."I already discussed about Saatchi & Saatchi's motto that stresses out the importance of touching people not by manipulating them but to make products as lovemarks.
Most of us have lovemarks, something special, brands that we prefer when making the purchasing decision.
I have my own lovemarks such as Apple, Jack Daniels and NIKE; and I am sure that everybody is also aware or not have their own. These could be disposable products, clothes, electronic appliances, cars etc.
Most of us have lovemarks, something special, brands that we prefer when making the purchasing decision.
I have my own lovemarks such as Apple, Jack Daniels and NIKE; and I am sure that everybody is also aware or not have their own. These could be disposable products, clothes, electronic appliances, cars etc.
So, what's the definition of lovemarks?
The company has defined the term according to different interpretations, that can be seen in the following table:
Lovemarks (someone's most favorite brands) have stories and people consider consuming products as maintaining relationship with the specific brands. With the brands people creates a love story and that's the difference between brand and lovemarks.
The relationship lasts a life time and that's the investment that guarantees success in the market more than just manipulating consumers for an instant response.
Lovemarks (someone's most favorite brands) have stories and people consider consuming products as maintaining relationship with the specific brands. With the brands people creates a love story and that's the difference between brand and lovemarks.
The relationship lasts a life time and that's the investment that guarantees success in the market more than just manipulating consumers for an instant response.
Love it!
ReplyDelete