When beer is just good...

This is an advertising campaign run for Guinness beer, an international recognised beer and brand!

The black color, the strong taste and the Ireland idea... Guinness is not just a beer, it represents a lifestyle.

In 1975, Arthur Guinness signed for a deal that appear to be almost incredible... considering that time, but even nowadays!He got a 9,000 years contract for the first Guinness' brewery for 45Pounds a year... which I guess at the time was a great amount of money, but today...

This incredible story shows the true nature of this brand and the feeling behind it that built a strong international brand, spread all over the world, in every country... in fact, when you say Guinness, it's like you are talking of Prada or Gucci of the beers... a luxury brand within a market that represent a lot of things, but not really anything close to luxury!

The ad reported above shows the idea behind the campaign... Guinness is good for you!drink one a day and you won't need to go to the doctor... like the old saying about the apple.

Great representation for a beer... it is possible to grasp as soon as we see the ad what is meant by that... it's an apple, isn't it?but the color is black and Guinness is written on that!

Might run to the pub now and have one!