Social Ads & their impact on Society (Jeski social campaign) -2-2

There was a post about Jeski social campaign organisation's social advertising and it's a second post supporting the first one.

We mentioned that the organisation has their own method to conduct social advertising which is one of the advantages of Jeski social campaign that getting public's attention first and letting them know what the ads are trying to say and educate.

The following two ads are designed by Jeski social campaign for environmental organisations to let people know seriousness of global warming.

The first above ad is actual candles designed as the earth and it shows that as our earth is getting warmer, the earth will melt away.

The second ad is custom made decals of water and cityscapes are placed on windows at various commercial locations such as bookstores and restaurents etc to show how global warmaing will destroy our cities.

Jeski social campaign organisation design social ads through this briliant method that usually social ads such as about war and global warming could seem too boring and serious, then people avoid it but their ads are interesting and fun.

Embrace Life!

Few months ago I came across this astonishing advertisement released only in February in UK.

I saw it for the first time on a show here in Australia, and I was seriously impressed by the realisation of such ad,but moreover from the power that was coming out of the screen!

The slowmotion, the family watching, the happy moment, the background music... everything looks perfect, as it is a normal day driving out in the country-side...

the only difference?

they are all sitting in the leaving room!

At the beginning is hard to understand what's happening...

Why is he sitting on a chair and not in a car, we are talking about road safety, right???

And then, in one moment everything becomes clear... the husband's face seems scared, something is happening, the daughter and wife more scared than him run and "embrace" him...

and then.... the impact!!!

but he is safe... his wife and daughter saved him from the crash and possible death!

(Thanks to Alexander Commercial)

This Ad was prepared for Sussex Roads Authority in UK, in order to move the public opinion in regards to a topic that for many years had seen too many victims.

The strong point of this ad, in my opinion, is the environment in which is set, the household, the warmth that we can feel in the first moment of the ad is incredible, the music helps us getting in to the mood of safety and happiness, and then the worst happens...

The key point of this ad, as stated in AdverToLog, is the presence of the daughter and her pivotal role in saving her dad. The Advertising company felt that having children in the Ad would have increased clearly the awareness towards families, and how parents should educate them in regards of road safety; but also how children have an important role as opinion formers in their family.

One of the other greatest point of this ad is the non-language style... no words, only images that can touch everybody around the world, and give everybody the same feeling...

Embrace your life... fasten your seat belt

Social Ads & their impact on Society (Jeski social campaign) -2-

There is a very brilliant social advertising organisation, consisting of young advertisers and advertising students in NY.

The organisation motto about social advertising is:
"Doctors are not the only ones who can save lives from diseases.
Firemen are not the only ones who can rescue the lives from danger.

One advertisement can do either.

It can feed the hungry without buying food or cooking.
It can give blood without giving blood.

That is the power of Public service Ad." (Jeski social campaign)

As the organisation declared its view on the power of public service Ad (Social Ad) above, they recognise the key point and purpose of social Ad, and applied it to the Iraq war.

The following ads are designed by Jeski social campaign organisation for Global Coalition for Peace (GCP) to announce the effect of war;

the slogan "What goes around, comes around".

Those posters show that the bullets and missiles which are fired by our troops, in the end will get back to us again. (Pictures are taken from "Jeski social campaign")

After this campaign was published, it spread rapidly through the Internet, such as blogs, web sites and online news. When people found and saw these posters, at the beginning they were just interested in the brilliant idea; however later on they realised what the meaning of the posters was and the side effects of war.

This method is one of the advantages of Jeski social campaigns and its posters; it is different from other normal social Ads, where the only attempt is to educate the public with messages. Jeski increased the awareness among the public by getting their sight attention first then letting space and time to think about the issue and the message they were trying to communicate.

There are many other good social ads designed in this way by Jeski social campaign organisation to support what mentioned above, and these will be posted as a series from time to time.

Social Ads & their impact on Society (ACF Ad)

As said in our first post, Advertising is not only used to raise awareness on some products or services; it can also be used to create awareness on some causes around the world that are of public interest.

There are some great examples of campaigns out there around the world that helped get attention on some matters that otherwise people would have neglected. The most common, and probably the most known one because of its exposure on TV, is the Ad about anti-smoking campaign, which emphases the problem by the use of images and video really strong that "force" the viewer to stay focus on the message!

However, here today we are going to present a superb campaign proposed by Australian Childhood Fundation (ACF) that not only acted using TV and Radio ads, but also launched a touching campaign in the streets of Melbourne around the end 2008.

The campaign started as a need to raise awareness among Australians that didn't really see in child abuse a problem, as the CEO of ACF reported in a Media Release "Australians want to believe that this problem is happening in another person’s neighborhood, in another community, not our own. The Stop Child Abuse Now Campaign asks adults to stop being bystanders and start taking action." (ACF Media Release, 2008)

Words written on the poster are "Neglected children are made to feel invisible". In this campaign they used mannequins of the size of children, where it was possible to see only their legs coming out of the poster, and the shape of the body remains behind the white paper. (Picture and comments are taken from "Programming Blog")

As it is possible to see the impact of having an image like this posted in the streets would be clearly great, not only will people firstly stop and see what is about (maybe also scared at the idea that there is a real kid behind the poster), but then they will also be "forced" to look at what the ad is saying. Moreover, at the bottom left the ACF website is written, in order to lead people into action, i.e. having a look at the website and understand the problem.

Although this ad may seem a little bit too hard on the way is represented, in my opinion it is trying to make Australians understand, that in their neighborhoods, in their streets or maybe right next to their apartment a child is being abused and adults are just "passing by" every day and not listening to their chocked screams!

Thanks for the image to Programming Blog, and the possibility to use their ad to ACF.