There is a very brilliant social advertising organisation, consisting of young advertisers and advertising students in NY.
The organisation motto about social advertising is:
"Doctors are not the only ones who can save lives from diseases.
Firemen are not the only ones who can rescue the lives from danger.
One advertisement can do either.
It can feed the hungry without buying food or cooking.
It can give blood without giving blood.
That is the power of Public service Ad." (Jeski social campaign)
As the organisation declared its view on the power of public service Ad (Social Ad) above, they recognise the key point and purpose of social Ad, and applied it to the Iraq war.
The following ads are designed by Jeski social campaign organisation for Global Coalition for Peace (GCP) to announce the effect of war;
The organisation motto about social advertising is:
"Doctors are not the only ones who can save lives from diseases.
Firemen are not the only ones who can rescue the lives from danger.
One advertisement can do either.
It can feed the hungry without buying food or cooking.
It can give blood without giving blood.
That is the power of Public service Ad." (Jeski social campaign)
As the organisation declared its view on the power of public service Ad (Social Ad) above, they recognise the key point and purpose of social Ad, and applied it to the Iraq war.
The following ads are designed by Jeski social campaign organisation for Global Coalition for Peace (GCP) to announce the effect of war;
the slogan "What goes around, comes around".
Those posters show that the bullets and missiles which are fired by our troops, in the end will get back to us again. (Pictures are taken from "Jeski social campaign")
After this campaign was published, it spread rapidly through the Internet, such as blogs, web sites and online news. When people found and saw these posters, at the beginning they were just interested in the brilliant idea; however later on they realised what the meaning of the posters was and the side effects of war.
This method is one of the advantages of Jeski social campaigns and its posters; it is different from other normal social Ads, where the only attempt is to educate the public with messages. Jeski increased the awareness among the public by getting their sight attention first then letting space and time to think about the issue and the message they were trying to communicate.
There are many other good social ads designed in this way by Jeski social campaign organisation to support what mentioned above, and these will be posted as a series from time to time.
After this campaign was published, it spread rapidly through the Internet, such as blogs, web sites and online news. When people found and saw these posters, at the beginning they were just interested in the brilliant idea; however later on they realised what the meaning of the posters was and the side effects of war.
This method is one of the advantages of Jeski social campaigns and its posters; it is different from other normal social Ads, where the only attempt is to educate the public with messages. Jeski increased the awareness among the public by getting their sight attention first then letting space and time to think about the issue and the message they were trying to communicate.
There are many other good social ads designed in this way by Jeski social campaign organisation to support what mentioned above, and these will be posted as a series from time to time.
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